Nurturing a company from great idea to international sensation
Chores – Hoopla Clique
Part One – In the beginning…
Twelve months ago Julian Roberts & Patty Heilmann came to Cluster Arts concerned and disappointed that their contract with the QLD Arts Council had fallen over and they were owed money. Their touring had been cancelled – due to the QLD Arts Council going into liquidation.
Chores had done some touring and these two totally believed in the show and asked for Cluster’s support to get Chores on the road again.
Cluster Arts prides itself on being passionate about the companies and work we tour. We hadn’t even seen the show and at this stage Chores needed new images, costumes, a promotional video and the opportunity to get in front of some audience members to get reviews and engagement, and generally run the show in.
Gabriela Gallardo, Marketing Manager at Flipside Circus, created an awesome poster and Katie Bennett, Embellish Photography, took some great images and helped develop the brand. Markwell Presents created a video promo and full length video.
Together (Cluster, Julian and Patty) we wrote a one page carefully crafted business strategy – this clearly outlined what Chores goals were and made sure we were all on the same page.
This takes time, but is well worth the effort and often the input from an external source is invaluable. It helps to have other viewpoints and also to point out obvious oversights or unrealistic expectations.
The mind of the artist in collaboration with the mind of a creative business mind can truly be a game changer to making amazing ideas and outcomes!
In all of this Cluster Arts fully supported Chores – in a business sense, financially at times and emotionally (at other times) in getting this together.
It is at this stage that you have to ask yourself the key questions…
What’s your current reality? Be honest with yourself and your team.
What’s your desired future? Are you in agreement with how you see your future? Is it realistic?
What skills do you have in taking your show and getting it seen by the right people?
Do you have the right headspace to commit to the production? Do you have the available time required?